10.05.2022 -

Woodly Oy and Iscent Oy have developed an optical hologram on Woodly® material in collaboration with Wipak Oy

Intelligent technology for designed packaging and optical hologram products is taking a step forward and is coming to the market in the near future. Woodly and Iscent in collaboration with Wipak have developed an optical hologram made on Woodly® material. The combination of innovative Woodly® material and Iscent’s holographic technology offers a cleantech material solution to consumer products and security applications of optical holography.  

“The hologram is not only visually stunning but also practical, adding value as one more security device for the packaging and its contents; not only is it truly eye-catching, it also helps protect products against the threat of counterfeiters,” comments Wipak.

Woodly offers an alternative to customers who want to reduce fossil-based plastics. Woodly® material is currently based on wood-based cellulose but has the same characteristics as conventional fossil-based plastics.

Iscent has developed a unique nano and micro-scale surface modifications method called roll to roll, that produces optical features directly on flexible plastics, for example. Iscent´s environmentally friendly technology creates optical effects on Woodly® material without any additional material impact. 

Woodly is offering sustainable plastic material for demanding applications and brand owners that are interested in sustainable alternatives for traditional plastics. 

“We see that the joint project with Iscent and Wipak is a great success. The optical hologram solution on Woodly® material has a great commercial potential in the growing packaging and labelling markets and security applications,” says Jaakko Kaminen, CEO of Woodly.

”There is an increasing demand to develop environmental friendly converting technologies on sustainable raw materials. Colours generated by light diffraction increase product authentication and attraction of packages in consumer’s eyes,” comments Iscent’s CEO Jaakko Raukola.


Jaakko Kaminen, CEO, Woodly Oy, Tel. +358 (0)40 590 0035,

Jaakko Raukola, CEO, Iscent Oy, Tel. +358 (0) 40 5272 684,

Lotta Mantere, R&D Engineer, Wipak Nordic, Tel. +358 (0) 50 366 3160


About Woodly

Woodly Oy is a Finnish company developing materials technology, whose commercial product is a new type of plastic-based on wood cellulose – Woodly®. Woodly® material has the same characteristics as conventional fossil plastics but with the added benefit of being carbon neutral and recyclable. In addition to packaging, it can be used to produce products for different uses.

About Iscent

Iscent generates nano- and micro designs on different base materials by roll to roll technic. Iscent´s environmentally friendly technology creates optical effects on paper-based materials without any additional material impact. Optical features are generated by nano- and microstructuring different surfaces. Optical effects on paper can replace the traditional holographic on plastics. Iscent’s process has been developed from a long history of worldwide known Finnish paper manufacturing technologies and especially calendaring physics.

About Wipak

Wipak specialises in high-end packaging solutions and services for perishable food products, as well as healthcare sterile supplies and devices. Wipak is well respected in Europe and Asia for its expertise in complex multilayer films in general and barrier films. Wipak’s strength is in linking expertise in research and development with the group’s production and sales capabilities around the globe. Wipak operates eleven facilities and a network of sales offices in Europe, the Middle East and Asia and it is part of the family-owned Wihuri business conglomerate


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