Plastic cannot be replaced, but it can be redesigned
Woodly® is an entirely new type of plastic based on softwood cellulose and it mimics the best qualities of traditional fossil-based plastics. Yes, Woodly material is plastic, just not the kind we are used to.
Woodly’s main raw material comes from forests managed according to international ecological and ethical standards. Due to the bio-based content, Woodly® is a carbon neutral material which can be used to reduce dependency on fossil-sourced materials. Woodly® is designed to be recycled in the plastic recycling stream after being used. It can be also combusted if necessary.
Several building blocks are needed to make plastic from wood. The backbone of Woodly is cellulose polymer, which comes from wood. The cellulose is then modified with different building blocks to make it behave like plastic. These building blocks are inspired by nature, and many of them can be found directly in the nature as parts of plants. We also use fossil-sourced components as some of the bio-based counterparts are not yet available on industrial scale.
Currently, the first generation Woodly® grades are certified by Tüv Austria as 40-60% biobased. This is the first step on our journey as we strive towards 100% bio-based content.
“Production of plastics will soon reach 400 million tonnes per annum. Unless we react, by 2050 we will produce over 1 billion tons of plastic annually – and even if we take all the currently possible mitigation measures, growth will still be immense, resulting in a level of 700-800 million tons of plastics produced annually. This growth is driven not only by an expected population growth of 50 % in the next 30 years but also by changes in demographics. The number of “middle class” citizens, living in highly urban areas, is set to increase by 2 billion people over the same period. The global plastics problem is crying out for a solution. Unless mankind starts to take responsibility for its waste we will soon drown in plastics – and all sorts of other waste.”