Woodly® is a new type of plastic based on wood
Our mission in Woodly is to accelerate the change towards a sustainable future by redesigning plastics.
Our mission in Woodly is to accelerate the change towards a sustainable future by redesigning plastics.
The K-Group is the first retailer to introduce Woodly packaging into its retail stores
Pirkka rose begonias, wrapped in Woodly packaging material, are available now in selected K-food stores.
A message from our CEO
What redesigning plastics means and how Woodly can help in our shared mission to save the world? Watch our video to learn more…
Redesigning plastics
We will never live in a world without plastic, but we believe there is a future without waste and pollution. We can achieve this future through material innovation and extensive recycling, resulting in a complete de-coupling of all plastics from fossil-based feedstocks. Our mission at Woodly Ltd is to accelerate this shift towards a sustainable future by redesigning plastics. Our product is an entirely new type of plastic based on softwood cellulose and it mimics the best qualities of traditional fossil-based plastics. Yes, the Woodly material is plastic, just not the kind we are used to.
Earth overshoot day calculator
Overshoot Day marks the date when humanity’s ecological footprint exceeds the earth’s annual capacity to produce renewable natural resources and process CO2 emissions. A country’s overshoot day is the date on which Earth Overshoot Day would fall if all of humanity consumed like the people in this country. After the earth overshoot day, we are using nature’s resource stocks and accumulating carbon dioxide in the atmosphere.
World
We have now used
156%
of the earth’s annual biocapacity for 2020
Finland
If all of humanity consumed like people in Finland, we would have used
344%
of the earth’s annual biocapacity for 2020
Germany
If all of humanity consumed like people in Germany, we would have used
266%
of the earth’s annual biocapacity for 2020
USA
If all of humanity consumed like people in USA, we would have used
446%
of the earth’s annual biocapacity for 2020
China
If all of humanity consumed like people in China, we would have used
200%
of the earth’s annual biocapacity for 2020
What can you do?
When consumers demonstrate their preference for ecologically sustainable products and packaging, it creates pressure for companies to switch to environmentally friendly materials, such as Woodly®. You can recognize Woodly material from the label “Better for Nature – Wood-based plastic”. Read more about Woodly® as a material and about our products.
News
11.11.2020 - Perspectives
Challenges in understanding and measuring the environmental friendliness of packaging.
10.11.2020 - Perspectives
Packaging is a masterpiece of product concept.
04.11.2020 - Media hits