Woodly

woodly

Woodly® is a new type of plastic based on wood

Our mission in Woodly is to accelerate the change towards a sustainable future by redesigning plastics.

Read how we´re going to do it woodly

Our mission in Woodly is to accelerate the change towards a sustainable future by redesigning plastics.

Read how we´re going to do it woodly

The K-Group is the first retailer to introduce Woodly packaging into its retail stores

Pirkka rose begonias, wrapped in Woodly packaging material, are available now in selected K-food stores.

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Woodly
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Redesigning plastics

We will never live in a world without plastic, but we believe there is a future without waste and pollution. We can achieve this future through material innovation and extensive recycling, resulting in a complete de-coupling of all plastics from fossil-based feedstocks. Our mission at Woodly Ltd is to accelerate this shift towards a sustainable future by redesigning plastics. Our product is an entirely new type of plastic based on softwood cellulose and it mimics the best qualities of traditional fossil-based plastics. Yes, the Woodly material is plastic, just not the kind we are used to.

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Earth overshoot day calculator

Overshoot Day marks the date when humanity’s ecological footprint exceeds the earth’s annual capacity to produce renewable natural resources and  process CO2 emissions. A country’s overshoot day is the date on which Earth Overshoot Day would fall if all of humanity consumed like the people in this country. After the earth overshoot day, we are using nature’s resource stocks and accumulating carbon dioxide in the atmosphere.

World

We have now used

125%

of the earth’s annual biocapacity for 2020

Finland

If all of humanity consumed like people in Finland, we would have used

275%

of the earth’s annual biocapacity for 2020

Germany

If all of humanity consumed like people in Germany, we would have used

213%

of the earth’s annual biocapacity for 2020

USA

If all of humanity consumed like people in USA, we would have used

357%

of the earth’s annual biocapacity for 2020

China

If all of humanity consumed like people in China, we would have used

160%

of the earth’s annual biocapacity for 2020

Data source: overshootday.org

What can you do?

When consumers demonstrate their preference for ecologically sustainable products and packaging, it creates pressure for companies to switch to environmentally friendly materials, such as Woodly®. You can recognize Woodly material from the label “Better for Nature – Wood-based plastic”. Read more about Woodly® as a material and about our products.

 

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