21.06.2023 -

Woodly and Holiday Club Saimaa promote sustainability with reusable drinking glasses

Woodly Ltd and Holiday Club Saimaa have initiated a partnership that will result in the popular Finnish holiday destination adopting reusable drinking glasses made from Woodly® material. The collaboration aims to promote sustainability in the tourism industry.

Holiday Club Saimaa will replace traditional plastic glasses at its resort and strives to promote reusability and environmental responsibility with Woodly’s wood-based, recyclable, and carbon-neutral material.

“We are excited to collaborate with Holiday Club Saimaa, a well-known name in the Finnish tourism industry,” says Jaakko Kaminen, CEO of Woodly. “This partnership reflects our shared commitment to advancing sustainable practices. Together, we are working towards a cleaner and greener future.”

Holiday Club Saimaa is renowned for its excellent service and dedication to customer satisfaction. The holiday destination now offers a new sustainable option to its visitors.

“I am thrilled to have the new drinking glasses made from Woodly’s carbon-neutral wood-based plastic. Together, we can reduce the use of fossil-based plastics and provide our customers with a better spa experience,” says Sanna Pokkinen, Spa and Activities Manager at Holiday Club Saimaa.

By choosing Woodly’s reusable drinking glasses, Holiday Club Saimaa is committed to reducing the use of traditional plastics in its restaurant operations and setting an example for the entire tourism industry, encouraging others to adopt responsible practices.

For further information, please contact:
Jaakko Kaminen, CEO, Woodly Ltd, +358 (0)40 590 0035

Sanna Pokkinen, Spa and Activities Manager,


Woodly Ltd is a Finnish materials technology company that has developed a novel wood-based cellulose plastic called Woodly®. As a product, Woodly is in the form of granular plastic pellets used as a raw material in the plastics industry. Woodly® has properties similar to conventional fossil-based plastics but is carbon-neutral and recyclable. Woodly® material can also be safely used for food packaging and can be manufactured into various products in addition to packaging. 

Holiday Club Resorts is one of the leading tourism operators in Finland. With over 30 holiday destinations, Holiday Club includes eight well-known spa resorts and over 2,000 holiday homes in Finland, Sweden, and Spain. In addition to spa experiences, the resorts offer a wide range of sports and leisure activities, as well as restaurant services. The destinations welcome over a million vacationers annually, and there are over 120,000 owners of holiday weeks. Holiday Club is owned by Mahindra Holidays & Resorts India Ltd., a part of the Indian conglomerate Mahindra & Mahindra. Visit holidayclubresorts.com for more information. 

More on this subject:

Please share your opinion on our website content

Thank you for your feedback. Could you tell us what we can do to improve your experience at woodly.com.