Case: St1 HelmiSimpukka

St1’s HelmiSimpukka, in collaboration with Woodly, has launched the Woodly® heat-sealed take away bag.


From onwards of Spring 2022, St1’s HelmiSimpukka restaurant chain will pack their display case sandwiches in a new heat-sealed take away bag that is made from our unique Woodly® material. The heat-sealed bag is 100% carbon-neutral and recyclable wood-based packaging material. Consumers will recognize the new packaging from the Woodly logo and the sandwiches can be found in all St1 HelmiSimpukka outlets in Finland.

“It is important for us to continuously develop our services and products. We offer our customers bread products made from high-quality ingredients. Sandwiches packaged in the Woodly® heat-sealed take away bags retain freshness even longer than those packaged in a traditional plastic bag, which supports our goal of reducing food waste. In addition, the Woodly® heat-sealed bag is made of renewable material and is suitable for recycling, which is in line with our responsibility thinking,” says Emil Huttunen, Marketing and Concept Manager of the HelmiSimpukka chain.

For Woodly, the collaboration with St1 and Amerplast can lead to extraordinary results with hopes of many more to follow suit in packaging products more environmentally friendly. 

“The development of the bag solution together with the HelmiSimpukka restaurant chain and bag manufacturer Amerplast has been exciting and inspiring. We see a lot of new opportunities here to expand similar Woodly® heat-sealed take away bag solutions to other product categories as well,” says Jaakko Kaminen, CEO of Woodly Oy.


Visit our Woodly® Heat-Sealed Bag Product Page.

Read more from our press release.



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