Woodly Oy is pleased to announce the appointment of Carita Valve as our Marketing Director. 

With more than 15 years of international marketing leadership across Europe, the US, and emerging markets, Carita brings extensive expertise in brand building, digital demand generation, and growth strategy. She has successfully led global teams and delivered results in both B2B and B2C environments with blue-chip brands at inwink SaaS, Publicis Groupe, and Omnicom. 

As Marketing Director, Carita will lead Woodly’s global marketing strategy, building on the company’s mission to reimagine materials and scale the adoption of its renewable, recyclable, wood-cellulose–based plastic. 

“At Woodly, we are reimagining materials by turning wood into the future of plastics—a story that deserves to be shared. Carita’s track record of driving international growth, combined with her deep expertise in brand development and digital engagement, makes her the ideal leader to bring our message to a wider audience. With Carita on board, we are confident in accelerating our global presence and supporting the transition towards a more sustainable, circular economy,” said Kenneth Lindfors, CEO of Woodly Oy.   

Carita Valve, Marketing Director at Woodly Oy, added: 

“I’m truly excited to join Woodly at a time when the packaging industry is actively searching for scalable, high-performance solutions that meet pressing sustainability goals. What makes Woodly so special is its clear mission: to enable packaging professionals to create better business through better materials. It’s about reducing environmental impact and aligning sustainability with commercial value and operational realities. I’m proud to be part of a team that’s reimagining what plastic can be, and helping the industry move forward with purpose. “