News
The Worthy Extra Day (or Three): Why Fresh Food Packaging Has to Do More Than Wrap
In brief The case for packaging is weakest when it merely contains food. It becomes much stronger when it protects quality, extends saleable life and helps prevent waste. Fresh food is not a passive product. Strawberries, mushrooms, brassicas, bakery and food-to-go items keep breathing after they are packed. Trials have shown packaging made with…
Read MoreWoodly Announces New Leadership Team to Support UK Growth
Helsinki, Finland – July 2026 Woodly Oy announces key leadership appointments to support the company’s next phase of growth, with the United Kingdom as its priority growth market. Following strong commercial progress in Finland, Woodly is now entering a new stage focused on accelerating growth in the UK, where demand for sustainable packaging materials,…
Read MoreWoodly strengthens Board for UK-led growth
Woodly Oy has strengthened its Board of Directors with the appointment of Ben Selby as Chair of the Board and Petri Kalliokoski as a new Board member. The appointments were approved at Woodly’s Extraordinary General Meeting held on 23 June 2026. Hanna Liiri continues as a member of the Board. Marko Parkkinen and…
Read MoreWoodly recyclability: RECOUP confirms collectable, detectable and recycle-ready material
London, UK – June 2026 Independent RECOUP assessment shows how Woodly® can move from recycle-ready to recycled at scale in the UK flexibles system. Recyclability is often treated as a yes-or-no question. The new independent RECOUP assessment of packaging made with Woodly® shows why the real answer is more useful, and more interesting. The report…
Read MoreWoodly and BIRD Launch a New Reusable Drinkware System, Setting a Fresh Standard for Circular Hospitality
Abu Dhabi, UAE / Helsinki, Finland – October 2025 In a region known for setting global benchmarks in luxury, innovation, and sustainability, Finnish-British material innovator Woodly and UAE-based Bird Collaborative are launching the ambitious Woodly Reuse & Recycle Concept, an initiative designed to reshape how hospitality approaches reuse, recycling and environmental sustainability. In this…
Read MoreWoodly partners with Wells Performance Materials
Helsinki, Finland — October 2025 Woodly has partnered with Wells Performance Materials Ltd, an independent UK-based specialist compound manufacturer with annual capacity exceeding 12,000 tonnes. The partnership enables local compounding of Woodly® materials in the UK — improving supply reliability, shortening lead times, and supporting Woodly’s growing customer base in food packaging and other…
Read MoreWoodly and Flexipol Partner to Redefine Performance in Sustainable Packaging
Helsinki, Finland / Haslingden, UK – October 2025 In a world where plastic is being rethought, one UK extruder is proving that sustainable doesn’t have to mean slower or weaker. Finnish-British material innovator Woodly and UK-based Flexipol Ltd are joining forces to bring a new generation of high-performance, wood-based plastics to life — and redefine…
Read MoreWoodly’s Sustainability Director Jonathan Edmunds to Join Circular Economy Panel at BBIA Demeter Awards 2025
We’re proud to share that Jonathan Edmunds, Sustainability Director at Woodly Oy, has been invited to speak at the upcoming BBIA Demeter Awards 2025 in London. Jonathan will join the panel discussion “Circular by Nature: Rethinking the Lifecycle of Bio-Based Products”, which takes place on Monday, November 17th, at the Royal Society of Chemistry in…
Read MoreWoodly joins the Bio-Based and Biodegradable Industries Association (BBIA)
Woodly is proud to announce its membership in the Bio-Based and Biodegradable Industries Association (BBIA), a key industry platform dedicated to advancing the role of bio-based and biodegradable materials in achieving a sustainable future. The BBIA plays a vital role in shaping policy and driving systemic change to scale the adoption of renewable materials.…
Read MoreWoodly Names Carita Valve as Marketing Director
Woodly is pleased to announce the appointment of Carita Valve as our Marketing Director. With more than 15 years of international marketing leadership across Europe, the US, and emerging markets, Carita brings extensive expertise in brand building, digital demand generation, and growth strategy. She has successfully led global teams and delivered results in both…
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