Woodly Announces New Leadership Team to Support UK Growth

Helsinki, Finland – July 2026

Woodly Oy announces key leadership appointments to support the company’s next phase of growth, with the United Kingdom as its priority growth market.

 

Following strong commercial progress in Finland, Woodly is now entering a new stage focused on accelerating growth in the UK, where demand for sustainable packaging materials, shelf-life performance and food-waste reduction continues to create significant opportunities across the fresh food value chain.

 

The Board has promoted Jonathan Edmunds as Chief Executive Officer and Sean Fortune as Chief Commercial and Operations Officer. Together, they bring deep experience across packaging, recycling, sustainability, regulation, commercial partnerships and operational scale-up.

 

Jonathan’s experience with retailers, brands, recyclers, industry bodies and policymakers will support Woodly’s ability to build strategic relationships and accelerate market adoption in the UK. Sean’s combined commercial and operational role will strengthen the link between customer needs, product delivery, manufacturing partnerships and business growth.

 

Commenting on the appointments, Ben Selby, Chair of the Board, said:

“Woodly has built a strong foundation in Finland, and our next phase is focused on scaling our commercial opportunity in the UK. Jonathan and Sean bring highly complementary experience across the packaging value chain, and the Board is confident that their leadership will support Woodly’s growth with customers, partners and the wider market.”

 

As part of this leadership transition, Kenneth Lindfors will step down as Chief Executive Officer. Woodly thanks Kenneth for his leadership, commitment and valuable contribution to the company’s development, and wishes him every success in the future.

 

Woodly remains focused on supporting the transition to more sustainable packaging materials and helping partners create value through shelf-life extension, food-waste reduction and reduced reliance on fossil-based materials.